The brief

Sleep.8 – Retail – Digital Display

The brief

Sleep.8 is a fast growth, pioneering company with an unwavering dedication to enhancing sleep quality and a strong emphasis on technology innovation. Within a mere span of 3 years, they’ve successfully established 36 stores championing the physical and mental well-being of achieving a rejuvenating 8 hours of sleep each night, across 8 European nations.

This momentum led Sleep.8 to take the lead in providing innovative shopping experiences tailored to the needs of new customers. Sleep.8 sought technology solutions that not only dazzle, but also provide operational efficiency for staff and elevate the customer experience without any compromise.

Our solution

Vizst chose Wallboard, an all-in-one digital experience platform with interactive displays, as the foundation and created a matrix-designed microsite aligned with Sleep.8’s catalogue and brand guidelines, offering customers a digital path to their shopping cart. This was done in collaboration with Sleep.8’s retail design agency to ensure seamless integration with each store’s layout and accessibility features. The content management solution empowers Sleep.8 staff to create, update, and control the content displayed on the screens & get support remotely.

The innovative shopping software is now displayed through three screen solutions: two 49” video wall screens for lifestyle videos, a single screen for information, and 65” portrait touchscreens for interactive product recommendations. A questionnaire on touch screen TVs at store entry points guides customers through selecting their preferred sleeping positions, leading to personalised recommendations for pillows and mattresses. Updates are remotely managed by Vizst, establishing a blueprint for global stores. Vizst also installed a video wall setup in a relaxed area, allowing customers to engage with product showcases and reasons to choose Sleep.8.

These screens not only offer tailored digital guidance, enhancing the shopping experience, but also lead to increased sales by suggesting additional products through Wallboard software. With limited staff, more clients can shop independently. The ability to add more products to the cart than available in-store boosts sales, transforming the traditional retail experience.

“Sleep.8 is pioneering in the sleep product market because we truly believe good sleep changes everything. Vizst technology mirrored our standards and focus on innovation by providing Audio Visual technology that enabled our goals to be materialised.“

Key specifications

  • Wallboard
  • Content Management
  • Video Wall
  • Multi-Monitor Wall Mounts
  • Touchscreen interactivity

Key features

  • Personalised experience with additional products to boost sales
  • Portrait and landscape content
  • Reliable infrastructure
  • Increases independence for in-store visitors
  • Remotely managed updates