Transforming the Sleep.8 in-store customer experience with interactive retail AV technology
How Sleep.8 created personalised shopping journeys, increased customer independence and delivered a consistent digital retail experience across Europe.
The vision
Sleep.8 is a fast growth, pioneering company with an unwavering dedication to enhancing sleep quality and a strong emphasis on technology innovation. Within a mere span of 3 years, they’ve successfully established 36 stores championing the physical and mental well-being of achieving a rejuvenating 8 hours of sleep each night, across 8 European nations.
This momentum led Sleep.8 to take the lead in providing innovative shopping experiences tailored to the needs of new customers. Sleep.8 sought technology solutions that not only dazzle, but also provide operational efficiency for staff and elevate the customer experience without any compromise.
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The challenges
Having expanded to 36 stores across eight European countries in just three years, Sleep.8’s rapid growth meant the business needed a consistent way to deliver its innovative retail experience at scale, while maintaining the high standards customers expected from the brand.
The team wanted to create a more engaging and personalised shopping journey that would help customers navigate a wide range of sleep products with confidence. At the same time, store teams needed technology that could support customers independently, reducing reliance on staff while still providing expert guidance and recommendations.
As the business continued to expand, it was also important that any solution could be managed centrally and rolled out consistently across multiple locations. Sleep.8 needed a scalable platform that would enhance the customer experience, improve operational efficiency and provide a blueprint for future store growth across Europe.
The solution
Vizst chose Wallboard, an all-in-one digital experience platform with interactive displays, as the foundation and created a matrix-designed microsite aligned with Sleep.8’s catalogue and brand guidelines, offering customers a digital path to their shopping cart.
This was done in collaboration with Sleep.8’s retail design agency to ensure seamless integration with each store’s layout and accessibility features. The content management solution empowers Sleep.8 staff to create, update, and control the content displayed on the screens & get support remotely.
The innovative shopping software is now displayed through three screen solutions: two 49” video wall screens for lifestyle videos, a single screen for information, and 65” portrait touchscreens for interactive product recommendations. A questionnaire on touch screen TVs at store entry points guides customers through selecting their preferred sleeping positions, leading to personalised recommendations for pillows and mattresses. Updates are remotely managed by Vizst, establishing a blueprint for global stores. Vizst also installed a video wall setup in a relaxed area, allowing customers to engage with product showcases and reasons to choose Sleep.8.
The results
Enhanced customer
experience
Created a more engaging and personalised
shopping journey through
interactive technology
100+
Increased
customer independence
Enabled shoppers to explore products
and make informed decisions with less
reliance on store staff.
Personalised Product
Guidance
Helped customers discover the
right sleep products through
tailored recommendations
Scalable retail
innovation
Established in blueprint for future store
deployments through centrally managed
content and remote support.
These screens not only offer tailored digital guidance, enhancing the shopping experience, but also lead to increased sales by suggesting additional products through wallboard software.
With limited staff, more clients can shop independently. The ability to add more products to the cart than available in-store boosts sales, transforming the traditional retail experience.
The benefits
Personalised recommendations
Guides customers towards the products best suited to their sleep preferences.
Increased sales opportunities
Promotes complementary products and extend purchasing options beyond in-store stock.
Centralised content management
Updates and manage content remotely from a single platform.
Improved operational efficiency
Supports more customers simultaneously without increasing staffing requirements.
Future-ready foundation
Provides a scalable platform that can support future store growth and innovation.
Interactive shopping experience
Creates a more engaging and informative journey for store visitors.