Elite Furniture choose wow- factor for London Showroom with interactive AV install
Vizst help create synchronicity between a modern, ethical brand and their newly upgraded showroom experience, enhancing customer engagement and brand perception.
The vision
Over 35 years, Elite Furniture has become a pivotal manufacturer of contemporary & adaptive workplace furniture.
They wanted to upgrade their in-person shopping experience to show the premium quality of service and products they provide.
Their strong accolade of certifications and accreditations confirm their competency and credibility and their client portfolio boasting Coca-Cola, Ferrari, Google, LinkedIn, BBC & Sky do a lot of the talking too, but the initial customer impression within the London showroom wasn’t doing their stature justice.
The challenges
First impressions are key in retail, and especially premium product retail, but their current showroom didn’t match up to the brand’s prestige.
Influenced by modern-day practices, they embrace innovative techniques, using sustainable materials producing efficient products that complement workplace, education and hospitality environments, these values are unique and deserve enjoyment, from browsing to testing to purchasing yet their London store wasn’t quite hitting the spot.
Elite Furniture wanted to create an immersive experience, enable increased purchase options and offer a hybrid of live and virtual assistance, giving the customers time and space as well as increasing workforce efficiency.
The solution
After site visits to Elite’s London furniture showroom, engineers took the time to understand the business outcomes & desires from Elite and the optimum placements & technology to achieve that.
To reflect the high-end furniture, super HD and thin bezel screens were used for the 3mx3m video wall, 55″ artistic portrait screens and 86″ for digital signage. Full wallboard software enable functional information and easy user experience.
Vizst’s AV experts selected technologies with wow factor and information in mind, and with such a fantastic result are now installing at Elite HQ near Hull.
The results
7
Additional HD thin bezel screens
throughout the store for wow factor and information
9
9 screen 3x3m video wall
installed in the most visible spot for maximum marketing
Wallboard Software
Scalable and future proofed
for multiple site installations
Hand selected technologies chosen specifically to achieve Elite’s goals created huge benefits company-wide.
The benefits
Hybrid shopping
Clients were now able to not only physically feel, see and try out furniture in the store, but using the screens installed could add additional items to an online shopping basket too.
Staff
efficiency
Because of the AV experience provided by the screens and wallboard, shop assistants were able to be more present on skilled work rather than admin.
Increased marketing
The large video wall at the entrance increased footfall and advertising opportunities for the full portfolio of products.
Brand perception
Alignment with brand perception as well as experience was finally achieved.
Future proof tech
All technologies provided were installed with longevity and scalability in mind.
Scalable
Using wallboard software, the user experience is not only simplified, but also operational remotely, meaning across multiple sites they can keep promotions uniform or geo specific.
“First impressions are everything at Elite. We aim to captivate our clients the moment they step into our space and purposefully utilise our office to reflect Elite’s ability to create an enchanting environment for them too. When we decided to enhance our sales and brand messaging through digital signage, it was essential to choose a supplier capable of delivering flawless, impressive displays synonymous with the quality of the products we offer. Vizst Technology understood, over-delivered and have supported us ever since – absolutely exceptional.”
Andrew Hull
Seating Director – Elite Furniture