BH Live Transforms Event Marketing and Customer Experience with Wallboard Integration
How BH Live unified content management across 100 screens, increased event visibility and improved the visitor experience at the Bournemouth International Centre.
The vision
Having welcomed more than five million visitors each year, BH Live wanted to make better use of its existing footfall by improving how events, promotions and venue information were communicated across the Bournemouth International Centre.
With it’s registered office at the Bournemouth International Centre (BIC), one of the largest venues in Southern England, BH Live wanted to maximise advertising opportunities, promote upcoming events, increase ticket sales and improve customer communications to the large footfall regularly available on site.
The challenges
The existing signage estate provided limited visibility and lacked the flexibility needed to support BH Live’s marketing ambitions. Content management was fragmented, making it difficult to deliver consistent messaging across the venue and maximise the value of the existing screen network.
BH Live needed a solution that would increase the impact of event marketing, integrate with its existing screen estate and provide a simple, centralised way to manage content across approximately 100 displays.
Any installation would also need to be delivered safely and efficiently within a live public venue, without disrupting day-to-day operations.
The solution
Vizst designed a digital signage strategy focused on maximising visibility across key visitor touchpoints throughout the venue. By combining new digital displays with integration into the existing screen estate, BH Live gained a unified platform for managing content and promoting events.
Following a site visit, equipment was determined & installation was planned & executed with the highest safety standards, to accommodate for the venue being open to the public.
A support contract was also put in place for hardware & software to ensure help from Vizst’s UK-based support team whenever required.
A large 6 screen, double sided Wallboard was installed at the top of the escalators – a highly visible spot for the main foyer, bar and hall entrances, which offered longer durations of visibility while attendees queued. All screens were installed with easy control software and training was provided so content could be adjusted accordingly.
A number of 55” and 65” LCD screens were also installed, both portrait and landscape around the building, to suit each popular environment, from food stalls to busy corridors.
The results
Increased event
visibility
Promoted upcoming events
across high-footfall areas
100+
Unified content
management
Simplified control of
content across 100 screens
Enhanced visitor
Experience
Delivered clearer, more engaging
customer communications
Greater marketing
impact
Created new opportunities to drive
ticket sales and event awareness
By combining strategically placed digital signage with centralised content management, BH Live transformed how it promotes events and communicates with visitors.
The solution provides greater visibility for upcoming events while simplifying day-to-day content management across the venue.
The benefits
Centralised
control
Managed content from a single platform.
Improved engagement
Captured attention in
key visitor areas.
Flexible content
delivery
How able to display relevant content across multiple formats.
Maximised
screen estate
Integrated existing displays into one
solution.
Ongoing support
Access to UK-based technical
assistance when needed.
Built for growth
Can now easily expand and update
the platform over time.
“Vizst Technology understood our grievances and goals and gave us the perfect solution, ensuring the best installation options were prioritised despite any restrictions we had. Our marketing for upcoming events has already had a hugely positive impact on ticket sales, thank you Vizst, a truly client-first company”
BH Live