Voted the best department store in the world, Selfridges offers a contemporary shopping experience. So when Samsonite, the innovative luggage brand, decided to create a department within Selfridges, they turned to Vizst Technology to create a cutting-edge media display solution! First and foremost, Samsonite wanted to create a highly personalised in-store experience. In addition, any technology proposed needed to remain at the forefront of retail. Vizst Technology was engaged to take this ambition and turn it into reality.

After meeting with Samsonite and designing the concept, Vizst Technology installed a single Large Format Display (LFD) 90″ screen using eSign digital signage software to display multiple product videos. The screen is easily controlled from an iPad. This allows members of staff to select and display specific information and adapt screen content to suit current interest and demand for products. Next, Vizst Technology incorporated four ultra-thin bezel 46” screens displays to create an impressive 2.5 metre* interactive screen for customer use.

Vizst Technology added state-of the-art touch-screen capability. This allowed up to two individual shoppers to simultaneously ‘scroll and select’ products from the touch-screen, creating a more personalised in-store experience. When the screen is not in use, it reverts to eye-catching video advertisements, continuing the theme of customer appeal and brand engagement.

To reinforce Samsonite’s presence in this fast-paced digital age, Vizst Technology installed motion-sensing technology, which allows screen content to be controlled by people moving in front of the screens. This Samsonite project combines captivating software with straightforward user control. The result is maximum capacity for customer interaction and requires minimal staff training.

* Approximate diagonal